Last week guests were treated to a sneak peek of Steinlager’s latest campaign in The Lounge. The new TVC acknowledges our great country’s achievements, but this time in a unique way, with an injection of Kiwi humour courtesy of award winning Taika Waititi.

Previous Steinlager Pure campaigns have featured New Zealand as interpreted by Americans Harvey Keitel, Willem Dafoe and Vincent Gallo. “It was a lot of fun to be involved in the new Steinlager Pure campaign, both as an actor and director. I am excited to be the first kiwi front man for Pure and it was a lot of fun making the ad. It was exciting bringing my style of comedy to the brand and celebrating how good we have it in New Zealand, in a slightly unique way,” says Waititi.

Guests at the launch event in Generator’s Lounge

Taika, who features as the main actor, also directed and contributed significantly to the writing of the ad. A successful, talented and proud New Zealander, Taika has been extremely passionate about this project and the end result is an entertaining display of his skills and another bold step forward for the iconic Steinlager Pure brand.

“This is a coming-of-age story”, says Todd Gordon from Steinlager. “We’ve developed a newfound confidence in our place in the world and this new campaign reflects that. Taika is a Kiwi succeeding on the global stage and we’re proud of him and other Kiwis that are achieving internationally. We’ve come a long way as a nation, and can now pat each other on the back when we do well, and this new installment of Pure is a reflection of this.”

Click here to see all the event photos on Generator’s Facebook page.